Marketing Manager

Job Description:

Lead the delivery of integrated marketing campaigns, digital channels and content that drive student recruitment, engagement and growth.

Mō te tūka | The role

Join our Future Students Division and lead the day-to-day operation of Lincoln University's marketing function.

This is a pivotal leadership role responsible for translating University priorities into coordinated marketing plans, campaigns, digital activity, content and publications that support student recruitment, conversion, engagement and retention.

Some tasks of the role include:

• Leading the delivery of integrated marketing campaigns that support student recruitment and engagement objectives.
• Translating University priorities into coordinated marketing plans, content and digital activity.
• Overseeing website, social media and digital marketing performance, including SEO, AEO and GEO initiatives.
• Managing the development of publications, marketing collateral and audience-focused content.
• Leading and developing a high-performing marketing team, providing coaching, direction and support.
• Monitoring campaign performance, budgets and return on investment to drive continuous improvement.
• Strong organisational and analytical skills, with the ability to manage competing priorities, budgets and deadlines while using data to inform decision-making.

Working closely with Recruitment, Admissions, Student Experience and Strategic Communications, you'll ensure marketing activity aligns with the University's brand and narrative while delivering measurable results across the student lifecycle.

You'll also lead a talented multidisciplinary team, fostering collaboration, innovation and continuous improvement.

Mahi & Wāhi / Utu | Work pattern, location & salary

This permanent role is based at our Lincoln Campus and works 37.5 hours per week (1.0 FTE).

The salary range for this position is $120,000 - $130,000 per annum, depending on experience.

Kā tino Pūkeka/Whēako | Essential skills/experience for the role

To be successful in the role you will have

• A relevant tertiary qualification in marketing, communications, business or a related field, or equivalent experience.
• Proven experience in a senior marketing or communications role delivering successful campaigns and marketing initiatives.
• Demonstrated people leadership experience, including coaching, performance management and workload planning.
• Strong knowledge of digital marketing, content creation, social media, analytics, SEO and emerging search and discoverability practices.
• Excellent relationship-building and communication skills, with the ability to work effectively with a wide range of stakeholders.

Kā hua ka riro ki a koe | What's in it for you?

Join a supportive, inclusive community that values diversity, wellbeing, and professional growth. Benefits include:

• Flexible, family‑friendly work + free on‑site parking
• Professional development & mentorship to grow your career
• Generous leave entitlements – six weeks of paid leave per year (based on 1.0 FTE)
• Annual salary reviews to recognise your contribution
• Contributions toward eye tests and prescription eyewear
• Free, confidential wellbeing support through Clearhead (EAP)
• Southern Cross employee benefits
• Access to on‑campus gym with discounted membership
• On‑site early childhood centre with staff discounts
• A vibrant campus lifestyle with cafés, green spaces, and a sense of community

Mō mātou | About us

Te Whare Wānaka o Aoraki | Lincoln University is a specialist institution dedicated to impactful research and higher education that supports land-based industries in New Zealand and globally.

Our campus sits at the heart of the Lincoln research precinct, complemented by university-owned farms and research stations that blend education, research, and hands-on learning. At Lincoln, students are at the heart of everything we do, empower them to grow their potential and contribute to a more sustainably productive world through world-class teaching and research.

As a progressive university with an ambitious vision, we value a professional workforce that reflects the diversity of our community. Our staff engage with students, parents, government, iwi, and external stakeholders, upholding Lincoln University’s reputation through their work.

Our Te Tiriti o Waitangi commitments begin with mana whenua. We honour our special relationship with Ngāi Te Ruahikihiki and Te Taumutu Rūnanga, embedded in our He Tūtohinga Whakamātau | Charter of Understanding.

Tono ināianei | Apply now

Ready to apply? Submit your CV and a cover letter that highlights your fit - tell us why you want this role and what motivates you to join Lincoln University.

Applications received via email will not be considered, however specific enquiry relating to the role can be made to [email protected]

We are committed to fostering a diverse and inclusive community where everyone feels valued and supported, and we welcome applications from people of all backgrounds.

We are only considering applicants who have current unrestricted legal working rights in New Zealand. We are unable to provide visa sponsorship for this role.

Apply now – we will review applications as they are received and may close the advertising early.

View the position description at: https://careers.lincoln.ac.nz