Digital Marketing Specialist - AUT Online
- Auckland University of Technology
- New Zealand, AUK
- Sep 9, 2026
Job Description:
- Drive measurable digital marketing performance and lead generation for AUT’s online programmes
- Hands-on role delivering and optimising paid search and other digital activity, with a strong focus on analytics, reporting and performance insights
- Work at the intersection of strategy, performance data and digital execution in a growing digital education portfolio
- Turn complex marketing data into clear insights, recommendations and actions that improve campaign and conversion performance
- Full-time, fixed-term role until December 2028, based at AUT’s City Campus
Auckland University of Technology (AUT) is New Zealand's newest university and one of its most distinctive. Centred on students and grounded in knowledge that works, AUT is 5-star rated by QS, with more than 27,000 students and 4,000 staff based primarily across three Auckland campuses. It's a place of real opportunity, where the values of Pono, Tika and Aroha shape how talented, progressive people work together – and you'll feel that in the culture, in the collaboration and in the difference the work makes for students, communities and the world.
Our community is stronger because of the role Te Tiriti plays in how we operate, and because Māori and Pacific knowledge, leadership and contribution are central to who we are. We embrace diversity in all its forms and are proud to welcome people of all ethnicities, genders, sexual orientations, religious and political beliefs, socio-economic situations and accessibility needs.
AUT Online is responsible for building and delivering AUT’s coordinated, integrated, and high-performing portfolio of online-by-design programmes and courses. As part of AUT’s commitment to accessible, high-quality education, AUT Online plays a central role in shaping the university’s digital education future.
The Opportunity | Te Whiwhinga mahi
This is a full-time, fixed-term role until December 2028, supporting the growth and success of AUT Online through high-quality, performance-driven digital marketing.
In this role you will be part of implementing AUT Online’s digital marketing strategy, with a strong focus on student recruitment, lead generation, and engagement.
You will support the planning, delivery and optimisation of AUT Online’s digital marketing activity, with particular focus on paid search, campaign analytics, performance reporting and conversion improvement. You will also contribute across other paid and organic channels, including social, programmatic, email and SEO, as required.
This is a hands-on role requiring strong analytical capability, commercial thinking and practical problem-solving. You will manage and optimise campaigns end-to-end, from setup and measurement through to testing, analysis and reporting. You will use data to identify performance trends, diagnose issues and opportunities, and recommend actions that improve lead quality, conversion performance and return on investment.
A key part of the role will be bringing together data from multiple marketing and analytics platforms and translating it into meaningful, accessible insights. You will help strengthen reporting frameworks, improve measurement quality and provide clear performance recommendations to support marketing planning and investment decisions.
What we offer | Ngā āhuatanga kei a mātou
At AUT you’ll be part of a values-led university with a strong, caring culture, flexible working, generous annual leave and support to thrive in your role and career. We provide the tools, trust, recognition frameworks and cultural capability development programmes to help you make a meaningful contribution. Learn more about our competitive benefits tailored to all staffhttps://www.aut.ac.nz/about/careers-at-aut/working-at-aut/staff-benefits.
https://www.aut.ac.nz/about/careers-at-aut/working-at-aut/staff-benefits
About you | Ko wai koe
As a professional staff member at AUT, you’ll help our university thrive by improving services, supporting students and staff and driving practical improvements across our campuses. We’re looking for people with energy, curiosity and openness to new ideas who bring a collaborative, adaptable approach and contribute to a positive workplace culture.
You’ll also bring cultural humility and respect for Te Tiriti o Waitangi, Indigenous peoples and diverse communities. Experience supporting Indigenous, equity or inclusion-focused initiatives is highly valued.
To be successful in this role, you will have:
- At least 5 years’ experience in marketing, including 2+ years in digital marketing, performance marketing, paid media or marketing analytics roles
- Proven experience delivering and optimising performance-focused digital campaigns, particularly across paid search and other lead-generation channels
- Strong analytical skills and hands-on experience with Google Ads, GA4, GTM and digital reporting or visualisation tools
- Understanding of performance marketing principles and customer lifecycle management
- Advanced ability to analyse campaign and customer journey data, identify meaningful trends and translate findings into clear recommendations
- Demonstrated experience developing dashboards, recurring performance reports and measurement frameworks for both marketing specialists and non-technical stakeholders
- Strong working knowledge of digital measurement principles, including conversion tracking, attribution, campaign tagging and data quality
- Confidence working with spreadsheets and large datasets, including the ability to reconcile information from multiple systems and identify discrepancies or gaps
- Strong understanding of paid search strategy, account structure, keyword performance, bidding, testing and conversion optimisation
- A commitment to equity, diversity and inclusion and supportive of AUT’s Te Aronui journey.
Desirable Criterion: Familiarity with SEO principles and tools such as SEMrush, Ahrefs or Google Search Console would be advantageous.
You may currently be working in a digital marketing, performance marketing, paid media or marketing analytics role. You will be comfortable moving between campaign platforms and detailed performance data and will enjoy finding the story behind the numbers rather than simply reporting what happened.
How to apply | Me pēhea te tuku tono
Along with your CV, please submit a cover letter which a) explains why this role (and AUT) is of interest, and b) addresses how you feel you meet some, or all, of the key criteria listed above.
Please note - all applications must be submitted through the online application process on AUT’s careers website.
Further Information | Pārongo Anō
- Start Date: November 2026
- Salary Range | Ngā Utu: $93,000 - $114,000 per annum (dependent on experience and qualifications)
- For further information: please send us an enquiry or call 09 921 9499
Closing Date | Te rā aukati: 23 September 2026, 11:55pm
Job Reference | Tohutoro Mahi: 96454
*Full-time denotes 37.5 hours per week
Nā tō rourou, nā taku rourou ka ora ai te iwi.
With your food basket and my food basket, the people will thrive.
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Job Description:
- Drive measurable digital marketing performance and lead generation for AUT’s online programmes
- Hands-on role delivering and optimising paid search and other digital activity, with a strong focus on analytics, reporting and performance insights
- Work at the intersection of strategy, performance data and digital execution in a growing digital education portfolio
- Turn complex marketing data into clear insights, recommendations and actions that improve campaign and conversion performance
- Full-time, fixed-term role until December 2028, based at AUT’s City Campus
Auckland University of Technology (AUT) is New Zealand's newest university and one of its most distinctive. Centred on students and grounded in knowledge that works, AUT is 5-star rated by QS, with more than 27,000 students and 4,000 staff based primarily across three Auckland campuses. It's a place of real opportunity, where the values of Pono, Tika and Aroha shape how talented, progressive people work together – and you'll feel that in the culture, in the collaboration and in the difference the work makes for students, communities and the world.
Our community is stronger because of the role Te Tiriti plays in how we operate, and because Māori and Pacific knowledge, leadership and contribution are central to who we are. We embrace diversity in all its forms and are proud to welcome people of all ethnicities, genders, sexual orientations, religious and political beliefs, socio-economic situations and accessibility needs.
AUT Online is responsible for building and delivering AUT’s coordinated, integrated, and high-performing portfolio of online-by-design programmes and courses. As part of AUT’s commitment to accessible, high-quality education, AUT Online plays a central role in shaping the university’s digital education future.
The Opportunity | Te Whiwhinga mahi
This is a full-time, fixed-term role until December 2028, supporting the growth and success of AUT Online through high-quality, performance-driven digital marketing.
In this role you will be part of implementing AUT Online’s digital marketing strategy, with a strong focus on student recruitment, lead generation, and engagement.
You will support the planning, delivery and optimisation of AUT Online’s digital marketing activity, with particular focus on paid search, campaign analytics, performance reporting and conversion improvement. You will also contribute across other paid and organic channels, including social, programmatic, email and SEO, as required.
This is a hands-on role requiring strong analytical capability, commercial thinking and practical problem-solving. You will manage and optimise campaigns end-to-end, from setup and measurement through to testing, analysis and reporting. You will use data to identify performance trends, diagnose issues and opportunities, and recommend actions that improve lead quality, conversion performance and return on investment.
A key part of the role will be bringing together data from multiple marketing and analytics platforms and translating it into meaningful, accessible insights. You will help strengthen reporting frameworks, improve measurement quality and provide clear performance recommendations to support marketing planning and investment decisions.
What we offer | Ngā āhuatanga kei a mātou
At AUT you’ll be part of a values-led university with a strong, caring culture, flexible working, generous annual leave and support to thrive in your role and career. We provide the tools, trust, recognition frameworks and cultural capability development programmes to help you make a meaningful contribution. Learn more about our competitive benefits tailored to all staffhttps://www.aut.ac.nz/about/careers-at-aut/working-at-aut/staff-benefits.
https://www.aut.ac.nz/about/careers-at-aut/working-at-aut/staff-benefits
About you | Ko wai koe
As a professional staff member at AUT, you’ll help our university thrive by improving services, supporting students and staff and driving practical improvements across our campuses. We’re looking for people with energy, curiosity and openness to new ideas who bring a collaborative, adaptable approach and contribute to a positive workplace culture.
You’ll also bring cultural humility and respect for Te Tiriti o Waitangi, Indigenous peoples and diverse communities. Experience supporting Indigenous, equity or inclusion-focused initiatives is highly valued.
To be successful in this role, you will have:
- At least 5 years’ experience in marketing, including 2+ years in digital marketing, performance marketing, paid media or marketing analytics roles
- Proven experience delivering and optimising performance-focused digital campaigns, particularly across paid search and other lead-generation channels
- Strong analytical skills and hands-on experience with Google Ads, GA4, GTM and digital reporting or visualisation tools
- Understanding of performance marketing principles and customer lifecycle management
- Advanced ability to analyse campaign and customer journey data, identify meaningful trends and translate findings into clear recommendations
- Demonstrated experience developing dashboards, recurring performance reports and measurement frameworks for both marketing specialists and non-technical stakeholders
- Strong working knowledge of digital measurement principles, including conversion tracking, attribution, campaign tagging and data quality
- Confidence working with spreadsheets and large datasets, including the ability to reconcile information from multiple systems and identify discrepancies or gaps
- Strong understanding of paid search strategy, account structure, keyword performance, bidding, testing and conversion optimisation
- A commitment to equity, diversity and inclusion and supportive of AUT’s Te Aronui journey.
Desirable Criterion: Familiarity with SEO principles and tools such as SEMrush, Ahrefs or Google Search Console would be advantageous.
You may currently be working in a digital marketing, performance marketing, paid media or marketing analytics role. You will be comfortable moving between campaign platforms and detailed performance data and will enjoy finding the story behind the numbers rather than simply reporting what happened.
How to apply | Me pēhea te tuku tono
Along with your CV, please submit a cover letter which a) explains why this role (and AUT) is of interest, and b) addresses how you feel you meet some, or all, of the key criteria listed above.
Please note - all applications must be submitted through the online application process on AUT’s careers website.
Further Information | Pārongo Anō
- Start Date: November 2026
- Salary Range | Ngā Utu: $93,000 - $114,000 per annum (dependent on experience and qualifications)
- For further information: please send us an enquiry or call 09 921 9499
Closing Date | Te rā aukati: 23 September 2026, 11:55pm
Job Reference | Tohutoro Mahi: 96454
*Full-time denotes 37.5 hours per week
Nā tō rourou, nā taku rourou ka ora ai te iwi.
With your food basket and my food basket, the people will thrive.
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