What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of online advertising. Targeting & Re-targeting tactics are used to segment audiences using data so that ads are delivered to the right people at the right time, and depend less on the “spray and pray” method of digital advertising.

An Example of How Programmatic Advertising Works:

An Employer wants to attract a Mechanical Engineering Professional.

An advert is listed on STEMMjobs and the Employer completes the programmatic targeting fields to identify potential applicants:

• Gender (male / female),
• Age (18 - 56+)
• Education Level (Certificate - PhD)
• Field of Study (specify a field or discipline)
• Location (define countries or regions to target)
• Languages (specify a particular language)

Our platform then uses real-time data to identify the best audience(s) for your listing and displays digital ad inventory across multiple devices, in places that relevant audiences care about.

Contact Us for a copy of our Programmatic Advertising Brief.