Senior Manager Social and Digital Marketing, Auckland CBD

• Successful organisation that is making a positive impact  
• Opportunities for professional development and free study 
• Full time, permanent role based in Auckland CBD 

About AUT 

AUT is proud to be one of the world's best modern universities and New Zealand's only University of Technology. Times Higher Education has ranked us in the top 1% of universities in the world, and in the top 50 universities under 50 years of age. With over 250 programmes, 2,600 academic staff, and more than 150,000 alumni all over the world, we deliver a unique study experience, fuelled by the very latest thinking in teaching and learning. 

About the role 

You will lead our social media and digital marketing efforts, and the talented individuals who work in this space, to make a significant impact on AUT's online presence. This role is responsible for aligning our social and digital strategies while ensuring seamless integration at every stage of the customer journey. 

You will 

• Manage AUT social and paid digital platforms
• Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across various platforms.
• Create and manage content strategy for social media channels, ensuring consistent and compelling messaging 
• Monitor social media trends and implement innovative strategies to stay ahead of the curve 
• Develop, manage and implement integrated social and digital advertising initiatives to reach target audiences and increase brand awareness 
• Track and analyse social media and digital marketing metrics to measure success 
• Collaborate with stakeholders to align social media and digital marketing initiatives 
• Identify conversion opportunities where digital activities would result in growth of student numbers 

Skills and Experience 

• 5 years proven experience in digital marketing and social media management 
• Strong knowledge of various social media platforms, analytics tools, and digital marketing tactics 
• Excellent communication skills, both written and verbal 
• Creative mindset with the ability to think outside the box and propose innovative ideas 
• Strong analytical skills to interpret data and make data-driven decisions 

Culture 

Here at AUT we are dynamic community where there is real purpose and meaning underpinning everything we do. We are a friendly team of unique individuals who work both autonomously and as a team, whilst keeping strong lines of communication open.  

If you are a strategic thinker, a creative problem-solver, and a team player who thrives in a digital-first environment, we would love to hear from you!  

Benefits 

• Professional development and free study 
• Generous leave allowances 
• Flexible and hybrid working options  

Ref: 88668 

Closing Date:  5 May at 10.30pm